{"id":612,"date":"2023-11-14T14:13:00","date_gmt":"2023-11-14T14:13:00","guid":{"rendered":"https:\/\/tysedesign.com\/?p=612"},"modified":"2025-11-23T10:25:33","modified_gmt":"2025-11-23T10:25:33","slug":"zori","status":"publish","type":"post","link":"https:\/\/tysedesign.com\/nl\/zori","title":{"rendered":"Zori"},"content":{"rendered":"

Handmade Tufting<\/h3>\n\n\n\n
\n

Handgemaakte branding voor handgemaakte producten<\/h2>\n\n\n\n

Zori is een \u00e9\u00e9n-persoons onderneming die gepersonaliseerde handgemaakte tuft producten maakt, van volledige tapijten tot onderzetters. Voor dit merk heb ik een persoonlijke en handgemaakte branding opgezet waar elk onderdeel aandacht heeft gekregen. Van een logo met zelfgemaakte letters tot aan een icoon set voor alle uitingen.<\/p>\n<\/div>

\"Een<\/figure><\/div>\n\n\n\n
\"\"<\/figure>
\n

Het probleem<\/h2>\n\n\n\n

De vrouw achter Zori<\/a> is een creatief iemand met veel idee\u00ebn die houd van goede kleuren. Het merk rondom Zori moest de persoonlijkheid en blijdschap uiten die zij zelf heeft. En moest met uitgesproken kleuren nog steeds professioneel en waardevol overkomen.
Dit gecombineerd met de uitdaging van het werken met een creatief persoon die niet bang is om te zeggen wat ze wilt maakte dit een mooie uitdaging.<\/p>\n<\/div><\/div>\n\n\n\n

\n

Het idee<\/h2>\n\n\n\n

Het idee werd om zo veel mogelijk onderdelen van Zori zelf te maken. Een uniek lettertype gebruiken voor het logo, elk icoon en elke kleur combinatie zelf in elkaar zetten. En veel variatie inbrengen. Omdat elk product van Zori het zelfde gevoel geeft maar toch anders is, moest dit ook terug komen in het merk door middel van verschillende kleur en lay-out opties.
De onderdelen die in het budget niet handgemaakt konden worden waren de fonts. Deze geven houden het persoonlijke gevoel aan door speelse letters.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n\n\n
\"Het<\/figure>
\n

Het resultaat<\/h2>\n\n\n\n

Als eindproduct is een complete merkgids opgezet met daarnaast alle benodigde materialen om het Zori merk in stand te houden. Visite kaartjes, flyers en was gidsen en nog veel meer. Naast het unieke logo en bijbehorende icon zijn er ook andere steeds terug komende elementen. De draad waarmee alles word getuft loopt als een rode draad door de branding. En de naald die alle puntjes op de i zet laat zich ook vaak genoeg zien. Samen met de klant zijn we erg trots dat deze handgemaakte producten ook een handgemaakte branding hebben, van instagram<\/a> tot Etsy<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Handmade Tufting Handgemaakte branding voor handgemaakte producten Zori is een \u00e9\u00e9n-persoons onderneming die gepersonaliseerde handgemaakte tuft producten maakt, van volledige tapijten tot onderzetters. Voor dit merk heb ik een persoonlijke en handgemaakte branding opgezet waar elk onderdeel aandacht heeft gekregen. Van een logo met zelfgemaakte letters tot aan een icoon set voor alle uitingen. Het […]<\/p>","protected":false},"author":1,"featured_media":616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,100,7],"tags":[],"class_list":["post-612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-dtp-design","category-logo-design"],"blocksy_meta":[],"yoast_head":"\nZori • Handgemaakte branding • Tyse Design<\/title>\n<meta name=\"description\" content=\"Het process van de handgemaakte branding voor Zori. Een ondernemer die met tufting alles maakt van tapijten tot onderzetters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tysedesign.com\/nl\/zori\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zori • Handgemaakte branding • Tyse Design\" \/>\n<meta property=\"og:description\" content=\"Het process van de handgemaakte branding voor Zori. Een ondernemer die met tufting alles maakt van tapijten tot onderzetters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tysedesign.com\/nl\/zori\/\" \/>\n<meta property=\"og:site_name\" content=\"Tyse Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-14T14:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-23T10:25:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tysedesign.com\/wp-content\/uploads\/2024\/10\/Zori-Branding-Design-1024x768.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mathijs Boogaert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathijs Boogaert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tysedesign.com\/zori#article\",\"isPartOf\":{\"@id\":\"https:\/\/tysedesign.com\/zori\"},\"author\":{\"name\":\"Mathijs Boogaert\",\"@id\":\"https:\/\/tysedesign.com\/#\/schema\/person\/0c9f2ad0b07bfc4f69f37a9d48813e40\"},\"headline\":\"Zori\",\"datePublished\":\"2023-11-14T14:13:00+00:00\",\"dateModified\":\"2025-11-23T10:25:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tysedesign.com\/zori\"},\"wordCount\":312,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tysedesign.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tysedesign.com\/zori#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tysedesign.com\/wp-content\/uploads\/2024\/10\/Zori-Branding-Design.png\",\"articleSection\":[\"Branding\",\"DTP Design\",\"Logo Design\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/tysedesign.com\/zori#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tysedesign.com\/zori\",\"url\":\"https:\/\/tysedesign.com\/zori\",\"name\":\"Zori • Handgemaakte branding • Tyse Design\",\"isPartOf\":{\"@id\":\"https:\/\/tysedesign.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tysedesign.com\/zori#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tysedesign.com\/zori#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tysedesign.com\/wp-content\/uploads\/2024\/10\/Zori-Branding-Design.png\",\"datePublished\":\"2023-11-14T14:13:00+00:00\",\"dateModified\":\"2025-11-23T10:25:33+00:00\",\"description\":\"Het process van de handgemaakte branding voor Zori. Een ondernemer die met tufting alles maakt van tapijten tot onderzetters.\",\"breadcrumb\":{\"@id\":\"https:\/\/tysedesign.com\/zori#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tysedesign.com\/zori\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/tysedesign.com\/zori#primaryimage\",\"url\":\"https:\/\/tysedesign.com\/wp-content\/uploads\/2024\/10\/Zori-Branding-Design.png\",\"contentUrl\":\"https:\/\/tysedesign.com\/wp-content\/uploads\/2024\/10\/Zori-Branding-Design.png\",\"width\":3334,\"height\":2500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tysedesign.com\/zori#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tysedesign.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zori\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tysedesign.com\/#website\",\"url\":\"https:\/\/tysedesign.com\/\",\"name\":\"Tyse Design\",\"description\":\"Tyse Design\",\"publisher\":{\"@id\":\"https:\/\/tysedesign.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tysedesign.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tysedesign.com\/#organization\",\"name\":\"Tyse Design\",\"url\":\"https:\/\/tysedesign.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/tysedesign.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tysedesign.com\/wp-content\/uploads\/2020\/01\/Social-logo-01.jpg\",\"contentUrl\":\"https:\/\/tysedesign.com\/wp-content\/uploads\/2020\/01\/Social-logo-01.jpg\",\"width\":1042,\"height\":1042,\"caption\":\"Tyse Design\"},\"image\":{\"@id\":\"https:\/\/tysedesign.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/tyse_design\/\",\"https:\/\/www.linkedin.com\/company\/tyse-design\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/tysedesign.com\/#\/schema\/person\/0c9f2ad0b07bfc4f69f37a9d48813e40\",\"name\":\"Mathijs Boogaert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/tysedesign.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ee094b72452b3beb5f6860939c856768?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ee094b72452b3beb5f6860939c856768?s=96&d=mm&r=g\",\"caption\":\"Mathijs Boogaert\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/mathijs-boogaert-a60254132\/\"],\"url\":\"https:\/\/tysedesign.com\/nl\/author\/mathijsboogaert\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zori • Handgemaakte branding • Tyse Design","description":"Het process van de handgemaakte branding voor Zori. Een ondernemer die met tufting alles maakt van tapijten tot onderzetters.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tysedesign.com\/nl\/zori\/","og_locale":"nl_NL","og_type":"article","og_title":"Zori • Handgemaakte branding • Tyse Design","og_description":"Het process van de handgemaakte branding voor Zori. Een ondernemer die met tufting alles maakt van tapijten tot onderzetters.","og_url":"https:\/\/tysedesign.com\/nl\/zori\/","og_site_name":"Tyse Design","article_published_time":"2023-11-14T14:13:00+00:00","article_modified_time":"2025-11-23T10:25:33+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/tysedesign.com\/wp-content\/uploads\/2024\/10\/Zori-Branding-Design-1024x768.png","type":"image\/png"}],"author":"Mathijs Boogaert","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Mathijs Boogaert","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tysedesign.com\/zori#article","isPartOf":{"@id":"https:\/\/tysedesign.com\/zori"},"author":{"name":"Mathijs Boogaert","@id":"https:\/\/tysedesign.com\/#\/schema\/person\/0c9f2ad0b07bfc4f69f37a9d48813e40"},"headline":"Zori","datePublished":"2023-11-14T14:13:00+00:00","dateModified":"2025-11-23T10:25:33+00:00","mainEntityOfPage":{"@id":"https:\/\/tysedesign.com\/zori"},"wordCount":312,"commentCount":0,"publisher":{"@id":"https:\/\/tysedesign.com\/#organization"},"image":{"@id":"https:\/\/tysedesign.com\/zori#primaryimage"},"thumbnailUrl":"https:\/\/tysedesign.com\/wp-content\/uploads\/2024\/10\/Zori-Branding-Design.png","articleSection":["Branding","DTP Design","Logo Design"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/tysedesign.com\/zori#respond"]}]},{"@type":"WebPage","@id":"https:\/\/tysedesign.com\/zori","url":"https:\/\/tysedesign.com\/zori","name":"Zori • Handgemaakte branding • Tyse Design","isPartOf":{"@id":"https:\/\/tysedesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tysedesign.com\/zori#primaryimage"},"image":{"@id":"https:\/\/tysedesign.com\/zori#primaryimage"},"thumbnailUrl":"https:\/\/tysedesign.com\/wp-content\/uploads\/2024\/10\/Zori-Branding-Design.png","datePublished":"2023-11-14T14:13:00+00:00","dateModified":"2025-11-23T10:25:33+00:00","description":"Het process van de handgemaakte branding voor Zori. Een ondernemer die met tufting alles maakt van tapijten tot onderzetters.","breadcrumb":{"@id":"https:\/\/tysedesign.com\/zori#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tysedesign.com\/zori"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/tysedesign.com\/zori#primaryimage","url":"https:\/\/tysedesign.com\/wp-content\/uploads\/2024\/10\/Zori-Branding-Design.png","contentUrl":"https:\/\/tysedesign.com\/wp-content\/uploads\/2024\/10\/Zori-Branding-Design.png","width":3334,"height":2500},{"@type":"BreadcrumbList","@id":"https:\/\/tysedesign.com\/zori#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tysedesign.com\/"},{"@type":"ListItem","position":2,"name":"Zori"}]},{"@type":"WebSite","@id":"https:\/\/tysedesign.com\/#website","url":"https:\/\/tysedesign.com\/","name":"Tyse Design","description":"Tyse Design","publisher":{"@id":"https:\/\/tysedesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tysedesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/tysedesign.com\/#organization","name":"Tyse Design","url":"https:\/\/tysedesign.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/tysedesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/tysedesign.com\/wp-content\/uploads\/2020\/01\/Social-logo-01.jpg","contentUrl":"https:\/\/tysedesign.com\/wp-content\/uploads\/2020\/01\/Social-logo-01.jpg","width":1042,"height":1042,"caption":"Tyse Design"},"image":{"@id":"https:\/\/tysedesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/tyse_design\/","https:\/\/www.linkedin.com\/company\/tyse-design\/"]},{"@type":"Person","@id":"https:\/\/tysedesign.com\/#\/schema\/person\/0c9f2ad0b07bfc4f69f37a9d48813e40","name":"Mathijs Boogaert","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/tysedesign.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ee094b72452b3beb5f6860939c856768?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ee094b72452b3beb5f6860939c856768?s=96&d=mm&r=g","caption":"Mathijs Boogaert"},"sameAs":["https:\/\/www.linkedin.com\/in\/mathijs-boogaert-a60254132\/"],"url":"https:\/\/tysedesign.com\/nl\/author\/mathijsboogaert"}]}},"_links":{"self":[{"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/posts\/612"}],"collection":[{"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":3,"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/posts\/612\/revisions"}],"predecessor-version":[{"id":621,"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/posts\/612\/revisions\/621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/media\/616"}],"wp:attachment":[{"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/categories?post=612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tysedesign.com\/nl\/wp-json\/wp\/v2\/tags?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}